Make something
unexpected.

Curated AI effects for your photos and videos. Choose a look, add your media, and give an everyday moment a new direction.

Echo · An example of the look.
Effect reference. Results vary.

START WITH A LOOK

A starting point for your next idea.

Browse authored presets for different looks. Each one tells you what kind of photo or video to start with.

Add your original media and create a new version with AI. The effect gives you a place to begin.

Find completed creations in your library. Save them to Photos or share the resulting file.

EARLY DAYS. ROOM TO EXPLORE.

For creators, models, photographers, and people who like to try a different look.

Can I use LuBlue today?

LuBlue is in private testing. Join the waitlist for launch updates. Joining does not guarantee an invitation or reserve a launch date.

What can I create?

The current test includes photo-to-photo, photo-to-video, and video-to-video presets. The selection will evolve as we learn from testing.

Is joining free?

Yes. The waitlist is free and requires no payment information. Product pricing will be shared before the public launch.

How are my photos processed?

AI generation uses cloud processing. This page only collects your email and optional answers; it does not ask you to upload photos or videos.

Get an email when LuBlue is ready to share.